It could be said that Lovecraft’s greatest addiction in life is music. His musical journey began at the age of nine when he first picked up the guitar, and continued through his early adulthood, earning him a degree in Music Synthesis from the prestigious Boston’s Berklee College of Music.

Today, Lovecraft is a creative amalgamation of musician, music producer, studio engineer and DJ. His DJ sets are best known for their deep soul touching, body moving, and heart binding music, and his productions are often said to have the perfect mix of sex appeal and dark edginess.

Not surprisingly, Lovecraft appeared on the bill for a Top 10 record on Beatport’s Deep House chart (Remix of Art Department’s Robot Heart track) - released on No.19 Music. A collaboration between him and close friends Prab K and Jon Charnis (Innervisions, ADID) that caught the attention of major producers, Art Department and also landed itself in the #8 position on the chart.

Since then, Lovecraft’s success has only continued to blossom; he’s played some of the biggest stages in the US (Zero, Verboten, Burning Man, Mysteryland) alongside some of the underground music elite, 
such as Tale of Us, Lee Burridge, Jamie Jones, Thugfucker, Carl Craig, and Audiofly to name a few.

Avi Werde